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Writer's picture岩本貴志

"Lego", a toy that can be played across generations


"Lego", a toy that can be played with children for generations



The world-famous toy "Lego" that can be played across generations.

It is said that it was born in Denmark in 1934.

For several years, even in Kenya, we have been conducting sales promotion campaigns such as toy stores, supermarket toy corners, corners where you can make and play, and catalogs placed at the entrance of the store.

The corner to make and play was created and disappeared quickly. Probably because they take the parts home without permission.

The price in Kenya is a little higher than buying in Japan.

My younger child is now in the third grade of elementary school, so I gave him a present on my birthday when I was in the first grade, just around the time I played with Lego.

When I was in elementary school, I was enthusiastic about Lego for a while.

A space series sold in the 1980s.

As I grew up, I had to play with Lego, but I've kept it for a long time.

I wanted my children to play when I had children in the future.

Then my child grew up and brought to Kenya what I played in Japan when I was a kid.

Compared to other blocks, the price is high, but I think it's worth it.

Anyway, it's sturdy, the blocks can be easily attached to each other, and the attached objects can be firmly combined with each other, yet if you try to remove it, even a child can easily remove it.

The material of Lego seems to be ABS resin, it is supple, it is hard to be scratched, and there is very little deterioration over time. It is a very durable material.

In the endurance test, it seems that you can put it on and off 170,000 times, and if you play every day and put it on and off 5 times, it will last for nearly 100 years. I can't play that much, so even if I play for the rest of my life, it won't break.

You can mix and play the newly purchased Lego and the Lego that you played more than 30 years ago without any color.

If it has such durability, it may be cheap in a sense.

I think playing with Lego is a great way to train your imagination, how you can shape your image.

Children also become absorbed in creating something and shape the image.

And the father creates something to show the children a sample and becomes more engrossed.

When I noticed, the kids were going somewhere and making something on their own.

The picture above is the world of Lego created with children.

It's a space series, and I tried to put the galaxy and the moon in the background with the image of the universe.

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